Insights

Consumer activity and eCommerce have both changed significantly. We’ve seen a huge spike in online activity as companies expand their eCommerce initiatives to match new patterns of behaviour. This year, retaining customers, driving repeat business and converting leads into sales will be vital for success. Calculating the number of leads you’re generating is the first […]

As a business, we are very fortunate to have office space in Manchester Spinningfields WeWork. It’s a fantastic space for collaboration and there are some great perks. Now remote working is more common, it’s worth businesses considering making the switch. A lot of time, effort and resource goes into the management of an independent office […]

We took a deep dive into Journalist Studio, the Google tool aimed at reporters that offers ‘creativity, efficiency, and security’. We recently expanded our offering to provide PR and communications for clients, and tools that help with the research and writing process are always worth checking out. Within Journalist Studio there are 13 separate functionalities […]

Automation apps As a networking tool, LinkedIn is excellent for connecting and starting conversations with peers. The only downside is how it’s being used for sales. There are apps and companies that exist to automate LinkedIn activities such as bulk messaging, sending connection requests, viewing profiles, and keeping an eye on CRM. Blinked is a […]

Last year was a rollercoaster, with a whole host of unexpected ups and downs. During this time we’ve been forced to adapt to new ways of working, and new ways of reaching customers. In this blog, we want to talk about some of the trends that have emerged over the last 12 months that we […]

Your brand is more than “just your logo” When people think ‘brand’ they might narrow the term down to ‘branding’ and think about just a logo but there’s far more to it than that. In the past, ‘brand’ was tied up in advertising, and it makes sense, we all have our own favourite jingles and […]

We saw the first event cancellations because of coronavirus in February of this year, with plenty more to follow in the months after that. Trade shows took a real hit, and will probably not return to ‘normal’ for a while. If companies can reorganise them to be online, they have, if they can’t, they’re cancelled. […]

At Influx Digital, we never assume that everything is obvious to our customers and prospects. In every line of work, you become comfortable with ways of working, jargon, and business ‘norms’, but not everyone will be up to speed, and that’s okay. We get a lot of questions from business prospects, which is to be […]

Julia Portelly, PR consultant, has joined the team at Influx Digital to support the delivery of client PR and digital marketing packages. Comment: “It’s more important than ever to have a strong PR and communications strategy to tell your story and I’m excited to work alongside James and the team on their fantastic range of […]

At Influx Digital, we have what we like to call our ‘three pillars’, design, development and digital marketing. Holding up these pillars is a team of experts in each discipline. From our experience, clients find that it’s cheaper and easier than seeking out and hiring each person individually for each task. You only pay for […]

Influx Rebrand Those of you who are already familiar with Influx may have noticed that it’s not just our website that has changed recently – we’ve also updated our branding across the board. As well as a new font and an updated logo, we have revamped our brand messaging on our website and across the […]

Part 1 – What you MUST do Display a valid Cookie Notice What the law says: Under EU wide legislation, all websites that are owned within the EU or are aimed at customers in the EU are required to comply with the Cookie Law. This is a piece of privacy legislation that requires websites to […]

At Influx, we are a dynamic agency that is able to constantly adapt and grow as the market changes and respond quickly to the fast pace of the digital world and our clients. Our belief as a company is that the traditional 9-5 model just isn’t the right fit and that a flexible approach is […]

When showcasing your business online, powerful images are essential. You could hire photographers, models and backdrops to get the perfect picture but that is unrealistic and impractical for most businesses. So how do you obtain the images that you want, with the right subject matter, style and tone, every time you need one? Quality stock […]

So your brand new website is ready, and you are getting excited about the launch – and so you should be. Before you break out the champagne, however, it is worth noting that the journey has only just begun. If you are willing to go the extra mile and take care of these essentials, your […]

Here at Influx Digital, we help our customers to stay one step ahead when it comes to their presence online with their websites and digital marketing – and that means we have to keep on moving with the times too. While a growing number of individuals in the marketing sector are now working on a […]

What is a Google Partner? Google Partners is Google’s programme for advertising agencies, digital marketing professionals and other online consultants who manage Google Ads accounts. The Google Partners status certifies that employees have been assessed for their skills and expertise through Google’s ongoing assessments and training programme. More importantly, the Google Partners status demonstrates that […]