Guides, opinions and the latest industry news from the Influx team

How much is a lead worth to your business?

Consumer activity and eCommerce have both changed significantly. We’ve seen a huge spike in online activity as companies expand their eCommerce initiatives to match new patterns of behaviour. This year, retaining customers, driving repeat business and converting leads into sales will be vital for success. Calculating the number of leads you’re generating is the first […]

10th March | Insights

What we’re doing to reduce our carbon footprint as a business

As a business, we are very fortunate to have office space in Manchester Spinningfields WeWork. It’s a fantastic space for collaboration and there are some great perks. Now remote working is more common, it’s worth businesses considering making the switch. A lot of time, effort and resource goes into the management of an independent office […]

3rd March | Insights

Taking a deep dive into Journalist Studio

We took a deep dive into Journalist Studio, the Google tool aimed at reporters that offers ‘creativity, efficiency, and security’. We recently expanded our offering to provide PR and communications for clients, and tools that help with the research and writing process are always worth checking out. Within Journalist Studio there are 13 separate functionalities […]

27th January | Insights

Why LinkedIn automation just isn’t cutting it

Automation apps As a networking tool, LinkedIn is excellent for connecting and starting conversations with peers. The only downside is how it’s being used for sales. There are apps and companies that exist to automate LinkedIn activities such as bulk messaging, sending connection requests, viewing profiles, and keeping an eye on CRM. Blinked is a […]

13th January | Insights

New Year, New You – the Influx Digital way

Last year was a rollercoaster, with a whole host of unexpected ups and downs. During this time we’ve been forced to adapt to new ways of working, and new ways of reaching customers. In this blog, we want to talk about some of the trends that have emerged over the last 12 months that we […]

7th January | Insights

Bringing your brand to life at every customer touchpoint

Your brand is more than “just your logo” When people think ‘brand’ they might narrow the term down to ‘branding’ and think about just a logo but there’s far more to it than that. In the past, ‘brand’ was tied up in advertising, and it makes sense, we all have our own favourite jingles and […]

7th October | Insights

Pivoting budgets from physical to digital – what we’ve learned

We saw the first event cancellations because of coronavirus in February of this year, with plenty more to follow in the months after that. Trade shows took a real hit, and will probably not return to ‘normal’ for a while. If companies can reorganise them to be online, they have, if they can’t, they’re cancelled. […]

22nd September | Insights

Website FAQs

At Influx Digital, we never assume that everything is obvious to our customers and prospects. In every line of work, you become comfortable with ways of working, jargon, and business ‘norms’, but not everyone will be up to speed, and that’s okay. We get a lot of questions from business prospects, which is to be […]

9th September | Insights

Julia Portelly joins Influx Digital

Julia Portelly, PR consultant, has joined the team at Influx Digital to support the delivery of client PR and digital marketing packages. Comment: “It’s more important than ever to have a strong PR and communications strategy to tell your story and I’m excited to work alongside James and the team on their fantastic range of […]

2nd September | Company News

Getting to know the Influx Digital support package

At Influx Digital, we have what we like to call our ‘three pillars’, design, development and digital marketing. Holding up these pillars is a team of experts in each discipline. From our experience, clients find that it’s cheaper and easier than seeking out and hiring each person individually for each task. You only pay for […]

11th August | Insights

Welcome to the new look Influx Digital

Influx Rebrand Those of you who are already familiar with Influx may have noticed that it’s not just our website that has changed recently – we’ve also updated our branding across the board. As well as a new font and an updated logo, we have revamped our brand messaging on our website and across the […]

14th January | Company News

What are the legal requirements for a website?

Part 1 – What you MUST do Display a valid Cookie Notice What the law says: Under EU wide legislation, all websites that are owned within the EU or are aimed at customers in the EU are required to comply with the Cookie Law. This is a piece of privacy legislation that requires websites to […]

10th January | Guides

“So, how many staff do you have?”

At Influx, we are a dynamic agency that is able to constantly adapt and grow as the market changes and respond quickly to the fast pace of the digital world and our clients. Our belief as a company is that the traditional 9-5 model just isn’t the right fit and that a flexible approach is […]

5th December | Company News

Best Websites for Free Stock Images

When showcasing your business online, powerful images are essential. You could hire photographers, models and backdrops to get the perfect picture but that is unrealistic and impractical for most businesses. So how do you obtain the images that you want, with the right subject matter, style and tone, every time you need one? Quality stock […]

1st November | Guides

How to launch a website (checklist)

So your brand new website is ready, and you are getting excited about the launch – and so you should be. Before you break out the champagne, however, it is worth noting that the journey has only just begun. If you are willing to go the extra mile and take care of these essentials, your […]

16th October | Guides

We’ve moved to WeWork Spinningfields

Here at Influx Digital, we help our customers to stay one step ahead when it comes to their presence online with their websites and digital marketing – and that means we have to keep on moving with the times too. While a growing number of individuals in the marketing sector are now working on a […]

1st May | Company News

Proud to be Google Partners for Google Ads

What is a Google Partner? Google Partners is Google’s programme for advertising agencies, digital marketing professionals and other online consultants who manage Google Ads accounts. The Google Partners status certifies that employees have been assessed for their skills and expertise through Google’s ongoing assessments and training programme. More importantly, the Google Partners status demonstrates that […]

26th September | Company News
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