Building a new brand
We worked closely with the team over at R1 Construction while they were undertaking a name change and company rebrand.
Being immersed with many members of the team, we took on ideas from various perspectives to create the branding and bringing R1’s website brief and wireframes to life.
What we delivered
- Complete Rebrand
- Logo & Brand Guidelines
- Van signage
- Business cards
- Web Design & Development
- Using client Wireframes
- Manageable Gallery & Projects
“Refurb 1 was established in 2014 with a focus on undertaking refurbishment works within the education sector. Due to the progressive growth, the company now expanded to delivering new build projects as well as refurbishment, and we planned to re-brand the company from Refurb 1 to R1 Construction to better reflect our service offering and offer more credibility to clients.
After speaking with several companies, we chose to move forward with Influx Digital as James and his team fully understood our plans and came forward with many welcome suggestions on how to move the business forward.
Our brief including the following:
- New logo design
- Full branding guidelines
- New website
- Business card design
- Vehicle signwriting design
From the outset, James came and met with us and talked us through the whole process, outlining all the key stages and providing clarity on what information would be needed from us to further development. We were also provided with a timeline and all dates were set-out from the very beginning enabling us to prepare content, whilst Influx produced the full branding guidelines and example pages of the website.
Communication was seamless throughout the entire process, and as a result, we were able to progress quickly. The branding guidelines were sent across early in the process and approved, which allowed Influx to proceed with the website development.
We had set ourselves a target date of the 1st of July 2020 for the re-brand to take effect, and James and his team worked hard to successfully achieve this date. Having the branding guidelines early on enabled us to have the vehicle signwriting, business cards and uniform produced ahead of the rebrand date, whilst Influx continued with the website development.
During the website development, we were kept continually updated and given the opportunity to provide comment and suggestions on any changes or tweaks we wanted to make right up until the website went live. Nothing was too much effort for Influx, and for that, we are very grateful.
We are now at a point where the website has gone live and the rebranding has come into effect. We have had positive feedback from many customers and clients and believe that we have already seen an increase in business as a result of the rebrand. James provided one to one training on managing the website and is there for further support if needed with no hesitation.
Personally, I cannot thank James and the Influx team enough for their support and dedication to the project. The results are excellent and I would recommend Influx Digital to any company looking for any branding or marketing work. We have further projects that we will be appointing Influx to undertake for us in the coming months and look forward to maintaining a long working relationship with them moving forward.”
Alex Swancott – Sales Manager, R1 Construction