1,800
Leads delivered in 6 months
£16
Average cost per lead
-63%
Cost per conversion
+441%
Conversion rate
Leads don’t just fall into place. We work to ensure every visitor has the best chance of becoming a customer through data driven refinement.
CRO Agency, Manchester. Convert visitors into leads and traffic into customers.
Manchester based CRO agency to help your business grow
Our goal with Conversion Rate Optimisation (CRO) is simple, we want to help you get more quality leads and drive measurable ROI.
We know that each person who visits your website has their own unique path to becoming a customer. By looking closely at how these visitors move around your site, we can test and track to constantly improve your website and lead generation for success
How it's done
Landing Pages
We create landing pages that captivate and convert. Focusing on your goals, we combine persuasive copy, bold visuals, and seamless user experiences to drive results.
A/B Testing
We use A/B testing to pinpoint what clicks with your audience. From headlines to visuals, calls-to-action to layouts, we test key elements side by side to uncover what boosts conversions.
Heatmaps
Heatmaps reveal exactly where visitors click, how far they scroll, and how they interact with your website.
This data helps us make informed decisions and run split tests to uncover the most effective version of your website.
The bigger picture
With our Attract, Engage, Convert framework, we create powerful brands, impactful marketing strategies, and conversion-focused solutions that transform your online presence and drive measurable growth.
Ongoing support
Have access to a team of designers, developers, marketers, ready to support your business. Fully flexible and built to adapt, we provide seamless support as your business evolves.
Tracking
Precise tracking unlocks insights into what drives results and what needs a rethink. With actionable data at your fingertips, you can refine strategies, scale success, and make smarter decisions that fuel growth.
Midlands Multisite Estate Agent Franchise
A regional multi-site franchise of estate agents partnered with us to elevate their lead generation capabilities. By implementing Google Ads, advanced lead tracking software, and dynamic telephone tracking, we helped streamline campaigns and enhance their website to deliver record breaking leads.
How we do it
Attract
Websites are the foundation of your online presence. From tailored Web Design and seamless Development to agile Web Design Sprints and powerful Webflow builds, we create platforms that not only look great but drive results.
Engage
Websites are the foundation of your online presence. From tailored Web Design and seamless Development to agile Web Design Sprints and powerful Webflow builds, we create platforms that not only look great but drive results.
Convert
Websites are the foundation of your online presence. From tailored Web Design and seamless Development to agile Web Design Sprints and powerful Webflow builds, we create platforms that not only look great but drive results.
Digital support, delivered.
Fully service agency from start to finish (and beyond)
Influx is a Manchester-based agency providing expert web design, branding, lead generation, and ongoing support to businesses worldwide. Our integrated services are designed to complement each other, creating cohesive solutions that deliver measurable results.
From building tailored websites and enduring brand identities to implementing data-driven marketing strategies, we help businesses attract, engage, and convert their audiences effectively. Every project is crafted to support growth and unlock new opportunities.
Contact
Looking for CRO for your business?
Wherever you are in the world, we’re here to help.
Start a project with us or get in touch to explore how we can help grow your business today.
Let’s get started — Let’s get started — Let’s get started
Let’s get started — Let’s get started — Let’s get started
FAQs
Frequently asked questions
How much does CRO cost?
We don’t have fixed prices because every project is different. Instead, we create custom proposals based on your specific needs. This way, you get a solution that’s tailored to your business and designed to deliver real results.
How long does it take to see results?
The timeline depends on your website, industry, competitors and the work involved. You’ll start seeing insights right away and progress will soon follow. We'll help you make the right moves to punch above your weight, get ahead or stay ahead.
Do you work with all industries?
We mainly work with B2B businesses but also help B2C companies with brochure-style websites. No matter your industry, we adjust our approach to make sure we connect with your audience effectively.
Can you improve landing pages you didn’t design?
Yes, we can. It doesn’t matter who built your landing pages. We’ll analyse what’s working and what isn’t, then make the necessary changes to boost their performance.
Can you integrate my website with tools like HubSpot or Salesforce?
Yes, we’re experts in CRM integrations. We can connect your website to platforms like HubSpot, Salesforce, or Pipedrive, making it easier for you to manage leads and build strong customer relationships.