PPC Agency

Manchester based PPC Agency

Google Ads that help your business grow.

Results driven PPC agency that delivers

As Google Partners, we guide you through PPC strategies from keyword selection to budget utilisation. We develop a data-informed approach, constantly monitoring and optimising your ads for profitable sales and leads. At Influx, we specialise in creating effective, data-driven PPC campaigns to amplify conversions and grow your business.

How it’s done

When you choose Influx as your Google Ads agency, you're choosing a partner who is as invested in your success as you are. We are always evolving, trying new methods, technologies and strategies for ourselves and our clients so when we find something that works we can implement this for our clients so they can stay at the cutting edge of new techniques and best practices. 

Paid Search
For Lead Generation
Landing Page Optimisation
For eCommerce
Google Shopping
Keyword Research
Ad Creation and Ad copy
Campaign Management
Performance Monitoring & Reporting
Google Ads from Google Partners
Microsoft Ads

Our process

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Discovery

We want to know what makes you tick! Tell us all about your business goals. Who you are, what you do, what your product/service is for. We’ll tell you about ourselves too.

Discovery

We want to know what makes you tick! Tell us all about your business goals. Who you are, what you do, what your product/service is for. We’ll tell you about ourselves too.

Design studio

Once the brief is agreed upon, your project will go to the design stage, we will start with the homepage and once the homepage is agreed we'll then start on the other pages. All designs are custom, with no templates, and completely bespoke to your business, brand, industry and goals.

2 rounds of amendments for each page are included and more may be chargeable, this is more to cover us from many rounds of small amendments.

Development

Once the designs are signed off, we will begin development, again this is completely bespoke. This also includes implementing the CMS so you can completely manage your website moving forward.

Deployment

Once the site has been developed, it will initially be tested internally and then come across to you for comment, testing and populating.

Launch

Go Live! Once the site is populated and fully tested, we're ready to launch, the project will be transferred to your account so you fully own your website (upon final payment) and hosting is direct with Webflow.

“We approached Influx in late 2021 to help enhance our SEO efforts and implement a new PPC strategy. They promptly set up a new account structure for our Google Ads campaigns and established our Microsoft Ads account, which has consistently delivered impressive returns for the business. Their expertise in SEO allowed us to identify new keyword opportunities and keep site health high, resulting in a 30% increase for organic traffic across our awning brand for the start of this year. Something we couldn't have done without the help of James and his team!”

Jamie Pugh
Marketing Manager - Roché

Our Process

If you’re new to Google Ads or unsure where to start with PPC advertising, we can help with all aspects of your paid search marketing strategy. From choosing which keywords to use, how to best utilise your budget, or how to implement the latest techniques and best practices.

Market and Keyword Research
Campaign Building and Ad Group Creation
Ad Copy Creation
Launching Ads
Monitoring and Optimisation

Brands we work with

We work for ambitious brands, startups and SMEs from all over the world.

We're often asked...

What is PPC?

PPC offers the advantage of delivering fast results that can be tracked easily throughout an entire marketing campaign. It's a trusted strategy for increasing conversions and driving traffic, especially when it's part of a more extensive digital marketing plan that includes CRO, SEO and social media to drive traffic to a website. PPC allows businesses to reach their target audience effectively, offering complete control over budget, ad placements, and targeting.

Secondly, unlike SEO and other long-term marketing strategies, PPC can provide immediate conversions and results, facilitating the accumulation of more capital for further investment.

Additionally, the user data obtained from PPC ads and marketing can enhance all aspects of a business's digital marketing strategy. For example, 'audience observations' gathered from PPC can improve a company's SEO strategy, identifying the best-performing keywords potentially reducing the overall cost per acquisition and helping convert customers more effectively in the long run.

Why use PPC to grow your business?

PPC offers the advantage of delivering fast results that can be tracked easily throughout an entire marketing campaign. It's a trusted strategy for increasing conversions and driving traffic, especially when it's part of a more extensive digital marketing plan that includes CRO, SEO and social media to drive traffic to a website. PPC allows businesses to reach their target audience effectively, offering complete control over budget, ad placements, and targeting.

Secondly, unlike SEO and other long-term marketing strategies, PPC can provide immediate conversions and results, facilitating the accumulation of more capital for further investment. Additionally, the user data obtained from PPC ads and marketing can enhance all aspects of a business's digital marketing strategy. For example, 'audience observations' gathered from PPC can improve a company's SEO strategy, identifying the best-performing keywords potentially reducing the overall cost per acquisition and helping convert customers more effectively in the long run.

Can Influx work with our internal staff?

Absolutely, at Influx we pride ourselves on our adaptability and teamwork. We're experienced in working with clients' pre-existing internal and external teams. Regardless of the team structure you already have in place, we can seamlessly integrate and complement the skills of your current team. We aim to fill any gaps that your business may have, providing the expertise necessary to drive your business forward.

How much should my PPC budget be?

The budget you allocate for PPC will vary based on your overall advertising budget, your business and search objectives, and the products you're selling. It's crucial to get this right because if your budget is too low for the terms you're targeting, competitors who bid higher could quickly outperform you. Therefore, it's important to be realistic about your goals to see genuine business growth.Our experts can help you map out your business’s goals and choose an appropriate budget, contact us today to find out more.

What types of PPC services does Influx provide?

At Influx, we offer an extensive array of PPC services. This includes advertising through Google Ads and Bing Ads, as well as social media advertising on platforms such as Facebook, Instagram, and LinkedIn. Our services encompass everything from campaign setup and management to optimisation and performance reporting. We're equipped to handle all aspects of your PPC campaigns, ensuring they deliver the best possible return on investment.

How does Influx ensure a successful PPC campaign?

Our approach to PPC is rooted in a comprehensive understanding of your business, target audience, and market landscape. We conduct exhaustive keyword research, craft engaging and persuasive ads, and optimise landing pages for maximum conversion. We continuously monitor and analyse the performance of your campaigns, making necessary adjustments to enhance effectiveness and maximise ROI. As Google Partners for Google Ads, we are held the the high standards of Google directly, with regular exams and certifications, minimum spend targets and performance metrics to hit. This coupled with a proven track record, means you are in safe hands!

Can I monitor the performance of my PPC campaigns with Influx?

Definitely, at Influx we believe in transparency and keeping our clients informed. We provide regular, detailed reports that highlight the key performance indicators of your campaigns, such as click-through rates, cost-per-click, conversion rates, and overall ROI. This ensures you're always in the loop regarding your campaign performance and how your advertising budget is being utilised.

How is Influx different from other PPC service providers?

What distinguishes Influx from other PPC service providers is our unwavering commitment to your success. We bring a strategic approach to PPC, backed by a team of certified professionals with extensive experience. We focus on achieving your business objectives through customised, data-driven strategies. Plus, we prioritise open communication, ensuring you're updated every step of the way with your experience as a client being as important to us as your results.

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Use our Project Planner for you website, digital marketing and branding & design projects and one of the team will be in touch as soon as possible.

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