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Keeping your website current and engaging is crucial. Whether you're a business owner or planning to launch a new site, knowing the latest design trends can help you stand out. Here's some of our favourite web design trends we are seeing recently...
Dark and Light Mode Dominance
Dark mode isn't a new concept, but it's becoming increasingly popular in 2024. This design trend offers a sleek and modern look while providing several practical benefits:
- Improved Readability: The dark background reduces eye strain, especially in low-light environments.
- Energy Efficiency: Particularly for OLED screens, dark mode can save battery life.
- Enhanced Aesthetics: It creates a sophisticated and elegant user interface that can make your content pop.
Implementing dark mode as an option for your users shows that you care about their comfort and usability.
This example by FullCircle gives the user the option to switch between the two manually.
Maximalism
Maximalism is back! After a stretch of quiet minimalism, designers and brands are diving headfirst into a "more is more" style for 2024.
This trend embraces an abundance of information on one screen, with symmetrical layouts giving way to asymmetrical elements, vibrant typography, powerful colours, and dynamic textures.
Each section of the screen promises an experience akin to a TV show, concert, or even a psychedelic trip. For inspiration, Koronio points to Starface’s bright, unapologetic branding, which combines neon colours, 90s-inspired typography, soft rounded edges, and loud imagery. Brands seem to be aiming for a visual overstimulation to jolt us out of the monotony of the past few years.
An example of this is The Bang, a bold and eye catching site.
Visible grids
In 2024, visible grids are making a strong comeback in web design, offering a transparent and retro aesthetic that underscores the intentional organisation of web pages. This trend promotes easy navigation by clearly segmenting sections, allowing users to find the information they need effortlessly.
Additionally, this structured approach lends itself well to social media promotion; each grid section can be repurposed into visually appealing social posts, maximising the impact of your design efforts across multiple platforms.
Check out this website we produced for The Place Bureau.
Video hero animation
In 2024, Video hero sections are experiencing a resurgence on websites as brands recognise the powerful impact of video content in engaging audiences. These sections offer dynamic, immersive experiences that capture attention more effectively than static images or text. Videos can communicate complex messages quickly, making them ideal for storytelling, product demonstrations, and showcasing brand personality in just a few seconds.
We use a video hero animation on our own website to showcase our showreel. This is a compilation of our best work, and reiterates our capabilities to visitors. Video hero sections are becoming a crucial element for websites aiming to enhance user engagement, improve retention rates, and create a memorable online presence, and we hope to be seeing more of them!
Bold accent colours
We have seen a surge in bold, bright accent colours on websites recently. As seen in the screenshot, this particular shade of neon green has been making an appearance on websites and rebranding projects paired with black and/or white. We recently produced our first ever Webflow template, which is now available to purchase on the template library via Webflow. Here we followed this bold colour palette and the results speak for themself. The template is perfect for an agency looking for a modern, sleek website.
Conclusion
Thats a wrap! We are hoping to take on more projects using these trending styles, so If you need expert advice or assistance, feel free to contact our team to schedule a discovery session.
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